Posts Tagged ‘Be Book Smart’

Red, White & Books!

Jul
2015
02
4th-of-July-Kids-3

Summer is a time when we kick back and relax and enjoy the time-honored traditions of parades, patriotic songs, fireworks, pie-eating contests and reading our favorite books by the dock. For many children in our country, however, access to books during the summer is scarce. That’s where Macy’s comes in. From June 21 to July […]

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BBS Infographic Image

To commemorate this year’s Be Book Smart campaign, RIF and Macy’s commissioned a survey of parents of young children on topics ranging from summer learning to book access. Key findings from the survey include: Three in five parents don’t believe their own children lose reading skills over the summer – however during the summer months, we […]

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BBS Girl Stats

Summer has arrived and you know what that means – it’s time to kick off Be Book Smart and spark a child’s imagination through the power and magic of books. From June 21 – July 12, 2015, give $3 at any local Macy’s store and you’ll help provide a book for a child who needs it […]

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You’re on fire!

Jul
2014
15

RIF kids have a message for Macy’s and everyone who supported our Be Book Smart campaign this year: This summer, children will explore new worlds because of you. They will travel to outer space. They’ll make new friends and meet fantastical creatures. Thanks to you and our 11-year partnership with Macy’s, we’ve given millions of […]

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Snap to it!

Jun
2014
17

School is out, sunglasses are on, and everyone’s got summer on the mind. For those of you who’ve been supporting RIF for years, you know what that means: It’s time to Be Book Smart. In the 11th year of our partnership with Macy’s, we’re making it even easier to support children’s literacy and help us give books […]

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You’re Our Hero

Jul
2013
25

For millions of kids, you are a superhero. Because of you—because of our 10 year partnership with Macy’s—together we’re able to give 10 million free books to children in need. That’s 10 million more bedtime stories, 10 million more smiles and 10 million more possibilities. Our 2013 Be Book Smart campaign may be over, but the magic […]

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Big Thanks

Jul
2013
17

We’re overwhelmed! Thanks to your outstanding support, we’ve had an amazing experience this last month with our Be Book Smart campaign with Macy’s. All around the country, we’ve been supported by $3 donations through the purchase of our Be Book Smart coupons at Macy’s stores. This coupon offers a discount to shoppers, but the full […]

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Help & Win

Jul
2013
01

We’re pumped! Book People nationwide have been turning out to support the Be Book Smart campaign.  And with three weeks left, there’s time to get involved in a lot of different ways. Here are a few ways to show your support: Shop till you drop. That’s right. Head to your local Macy’s and bring your friends. […]

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We’re Off!

Jun
2013
21

Get inspired this summer. This year marks RIF and Macy’s 10 year partnership and together we’ve been able to donate 10 million books to kids in need. Today marks the beginning of our Be Book Smart campaign, a month-long fundraising campaign for RIF and our largest fundraiser of the year. So celebrate and get involved […]

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One in Three

Jun
2013
20

NBC Today Show anchors Natalie Morales and Willie Geist deliver the results of a new survey from Reading Is Fundamental and Macy’s. The anchors also talk about their experiences reading with their own children, with Natalie Morales treating viewers to her special version of ‘Goodnight Moon.’ Trouble with the video? Watch it on today.com The […]

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MICHAEL KORS