We’re Off!


Get inspired this summer.

This year marks RIF and Macy’s 10 year partnership and together we’ve been able to donate 10 million books to kids in need. Today marks the beginning of our Be Book Smart campaign, a month-long fundraising campaign for RIF and our largest fundraiser of the year. So celebrate and get involved in giving books to kids in need in two ways.

Need a new swimsuit for summer? Visit your local Macy’s store and get a $3 coupon that will donate directly to RIF and will provide a book to kids in need. When you do, you’ll receive $10* off of a $50 Macy’s purchase.

But you can also support RIF right from your home or on your phone.

Share our author quotes with your friends online and you’ll be entered into a sweepstakes to win a $500 Macy’s gift card.

Want more opportunities to help spread the word about our campaign and win Macy’s gift cards?

We’ll be hosting a Twitter party for our #BeBookSmart campaign on July 10, 2013, at 1PM EST where your responses will be chosen at random to win a $50 Macy’s gift card. RT our tweets and you’ll also be entered to win a $25 Macy’s gift card.

So get out there. Get inspired. And get online!

*exclusions and restrictions apply

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