Happy News

Nov
2013
01
Happy Meal Books

 

We’re so excited to announce that we’ve united with McDonald’s to share the joy of reading. From Nov. 1-14, McDonald’s will put one of four limited-edition books in every happy meal to the tune of 20,000,000 books!

And that’s not all!  McDonald’s is giving 100,000 books to kids in RIF programs around the country (Awesome!). They have also collaborated with DK Publishing to give families anytime access to reading with a new interactive digital book to release each month through the end of 2014. The Happy Meal Books and the e-books, will also be available for download at HappyMeal.com. Spanish versions will be available on McDonalds.com and MeEncanta.com

Our President and CEO, Carol H. Rasco, said it best, “Books are essential for inspiring children to explore, dream and achieve, yet far too many children do not have this basic resource. To change this unfortunate reality, RIF is uniting with McDonald’s, a company that embraces the transformative power of books and is committed to helping families and communities thrive. Together, McDonald’s and RIF can truly help enrich kids’ lives through access to books and by putting the fun back into reading.”

Check out the books that will be in Happy Meals all over the country this November:

Features Ant, a bite-sized bodybuilder who’s big on encouraging physical fitness through exercise and eating right.
Shares how Deana, the world’s smallest dinosaur, grew tall by eating right.
Tells of a goat who has a big appetite and struggles to eat right. But when he does, he feels great.
Follows happy-go-lucky bird Doddi who travels the world. She eats right because this dodo is always on the go-go.

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