Share Your Love
2015
Update: Thank you to everyone who shared their favorite #MacysLovesMoms photos! Because of you, Macy’s will donate $80,000 to RIF to support our mission to bring books and the joy of reading to children across the nation.
Being mom is a big job, full of tall orders and nearly impossible tasks, bath times, teddy bears, boo-boos—and beautiful, unforgettable moments.
Share Your Love, Thank A Mom. This year, join RIF and Macy’s to celebrate moms and all they do with your favorite throwback pics. From April 27 through Mother’s Day, when you share your favorite mom memories on Twitter, Instagram, and Tumblr using #MacysLovesMoms and #RIF, Macy’s will donate $3 for every mom moment shared, up to $400,000, to mom-approved charities like RIF. Find out more about the campaign here.
We asked RIF staff to share their best photos and mom moments, and you won’t be surprised to know our moms, aunts, and grandmas were book nerds, too. Check out our memories (and mom fashion statements) below, then share your own with #MacysLovesMoms to support RIF this Mother’s Day.
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Carol Rasco, President and CEOReading with her daughters was as much a part of my mother’s parenting as feeding us, having us brush our teeth at night, mind our manners and such. I remember feeling puzzled that bedtime could arrive at my friends’ homes, and they did not read with a parent as they went to bed. How did those friends fall asleep with no shared story? |
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Tracey Beeker, VP of Marketing and CommunicationsCan you tell our Mom was a librarian? She instilled a love of books with all four of us – even though my youngest brother looks like he’d rather be taking a nap. |
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Aileen Moffatt, VP of DevelopmentWhen I was seven, I went to London with my Mum and Dad on vacation. The thing I remember most about London? We went to an enormous children’s bookstore and I was able to pick out whatever I wanted. All the historic sites didn’t come close to that! Books and books and more books, or at least that is how I saw it. It was divine! The book I remember most from that adventure was A Child’s Garden of Verse. It was SO beautiful! I still have it. |
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Ameesha Sampat, Communications Manager Growing up, my sister and I weren’t supposed to touch the furniture in the living room. Mom made it clear that that floral sofa was off limits. But when we shut our bedroom door and rearranged our beds and bookcases to create the ultimate reading nook, she offered ideas on how to make it cozier (protip: use lots of stuffed animals and pillows) and let us read until dinner. |
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Jennifer Moone, Director of Government RelationsReading the Little Golden Book Little Lost Kitten with my mom was a daily occurrence in my house. We read it together so often that before long, I was flipping the pages and telling my mom the story of the kitten’s adventures, even though I was too young to read the words yet! |
Learn about the campaign at Macys.com/MacysLovesMoms.
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