School is out, sunglasses are on, and everyone’s got summer on the mind. For those of you who’ve been supporting RIF for years, you know what that means: It’s time to Be Book Smart.

In the 11^th year of our partnership with Macy’s, we’re making it even easier to support children’s literacy and help us give books to kids in need. Together with Macy’s, we’ve already given away more than 10 million new books and have no plans to slow down. So keep your cool as the weather gets warmer and get involved in our biggest fundraiser of the year.

From tomorrow until July 13^th, you can visit your local Macy’s store and give $3 that will go to RIF to provide a book for a child. When you do, you’ll get $10 off of a $30 Macy’s purchase.

Or signal boost the campaign from the comfort of your smartphone: Show us your summer book style in our #BookSmartSummer Photo Sweepstakes and you’ll be entered to win a $500 Macy’s gift card.

For the children we serve, books will be their summer travels. And books will keep them from losing literacy skills when they’re out of school. But two out of three kids living in poverty don’t have books. You can help us put books in kids’ hands and spark their imaginations this summer with Be Book Smart.

posted by Ameesha Sampat

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Tags: Be Book Smart, Books, Macy's