LeakyCon

Aug
2012
16

It was like the Super Bowl of Harry Potter. That’s the only way I can describe LeakyCon, where witches, wizards and muggles recently celebrated all things Potter – and RIF was honored to join the festivities.

Believe it or not, Harry Potter burst on the scene 15 years ago. But the books continue to open the door to reading for folks young and old. And many of them stopped by the RIF booth last week to share their stories.

We were there talking about our new Book People Unite campaign and signing up Book People. Our favorite response was the young man, dressed in his proper wizarding robe, who came back to the booth every day to watch the TV spot, saying he wasn’t sure he’d ever get tired of it.

The Harry Potter books and fans represent so much of what our Book People Unite movement is about—inspiring imagination, helping overcome obstacles, and instilling a love of reading. A big “thank you” to the LeakyCon organizers who allowed RIF to share this mission!

Are you a Harry Potter fan? If so, let us know why! Also, visit RIF’s flickr page to view this year’s LeakyCon magic!

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MICHAEL KORS