Hey, Moms: THANKS!


UPDATE: The campaign has now ended. After an incredible turnout within the first three days of the campaign, we hit Macy’s giving goal. Thanks to your participation, Macy’s will donate $90,000 to RIF! And guess what? You can still send these lovely e-cards until Mother’s Day on May 11th and enjoy our mom-inspired booklist and activities.

When’s the last time you thanked your mom?

With help from Macy’s, overwhelm her – and all the Moms in your life – with thanks this year. From Monday, April 28th through May 11th, send a Mother’s Day ecard and Macy’s will donate $2 to RIF – for every single card sent. You can send up to 10 cards a day by email and 15 by Facebook, every day.

mom cute   elephant-cute

So be generous! You know Mom would be. Pick RIF when you choose your card, and tell her that while you’re thanking her, you’re also helping get books to the children who need them most.

For those of you with children in your life, here are some of our favorite kids’ books about moms and their special kind of love:

hush Hush! by Minfong Ho, Holly Meade (illustrator) – In this beautifully illustrated Thai lullaby, Mom must go around quieting the creatures of the night whose sounds threaten to wake her sleeping baby.
my-first-day My First Day by Steve Jenkins, Robin Page – Has your kid ever asked you what happened on the day they were born? Textured cut paper portraits bring 22 animals to life on their first day of existence as you learn which ones had Mom nearby to help and which were on their own from birth.
lucky-ducklings Lucky Ducklings by Eva Moore, Nancy Carpenter (illustrator) – When Mama Duck takes her little ones for a walk through town, one by one they fall down into a storm drain! Can three firemen and a tow truck driver reunite Mama Duck with her ducklings?
touch-the-sky Touch the Sky: Alice Coachman, Olympic High Jumper by Ann Malaspina, Eric Velasquez (illustrator) – Young minds will be inspired by this true story of Alice Coachman, America’s first African American Olympic gold medalist, who never forgets how hard Momma works so that Alice could rise high.
snow-school Snow School by Sandra Markle, Alan Marks (illustrator) – Follow two young snow leopard cubs as their mom helps them grow strong and teaches them how to survive in the snowy mountains.
Tea_Cakes_for_Tosh Tea Cakes for Tosh by Kelly Starling Lyons, E. B. Lewis (illustrator) – Tosh loves spending time baking with his grandma and listening to her stories. When she starts to forget a favorite recipe, Tosh has an idea that will keep their tradition alive.

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